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THE WILLIAMS PROJECT
Art Direction & Show Branding
ABOUT THE CLIENT
The Williams Project is a national professional theatre ensemble that re-imagines American plays and strives to make theatrical excellence accessible to diverse audiences. They believe in paying their artists a living wage and creating theatre that entertains, takes risks, and moves people to love one another. By supporting their artists with fair compensation, they aim to honor their vital role in culture and produce exceptional work that resonates with audiences.
As the creative mind behind the project, I was brought on board to develop the original branding for the summer show, ultimately titled "Champagne and Sodomy: The Art and Crime of Oscar Wilde." Drawing inspiration from the powerful themes of censorship, prejudice, and the pursuit of personal and artistic freedom, I embarked on a reflective journey to capture the essence of the production. Through careful consideration and artistic vision, I crafted a branding concept that resonated with the spirit and message of the play. My role was to encapsulate the essence of the show, sparking intrigue and curiosity among audiences while conveying the profound themes at its core.
THE CREATIVE PROCESS
Below is a creative overview and direction that is the pitch deck for the design of the project. This concise presentation showcases my vision, creativity, and strategic approach in capturing the essence of the concept and bringing it to life through compelling visual elements.
THE FINAL DESIGN
The visual statement is a powerful celebration of the "very gay" aspects, offering an invitation to revel in the immersive, and exhilarating event that unfolds on stage. It represents the freedom to be oneself, the energy of a captivating performance, and the beauty found within a beautifully messy and authentic experience.
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