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I'm a hopeless romantic designer.
"There is no limit to what we can be hopelessly romantic about, to what we can choose to love and care for most in this world. Every one of us should go through life with that improbable, intoxicating infatuation for something — even if that something will never quite say “I love you” in return. Because even if your dedication proves difficult, or ultimately impossible to attain, the moments where you feel most alive will always be when you love with no regard for moderation. You don’t need to love romantic comedies and fairy tales and wedding magazines to be a hopeless romantic — you only need to be in love with life."
Chelsea Fagan, Thought Catalog.
ADIN NYC
THE AGENCY FOR CHANGE
ADin's clientele focuses on healthy living and producing products that advocate sustainable living. During my time at ADIN, I've created more dynamic and engaging visual digital content for their clientele. From conception to final delivery, I have enjoyed being hands-on in every aspect of the projects you see below. I even dabbled in storytelling check out my article Prince and The Revolution
CLIENTS I WORKED WITH:
Naturepedic | KAMUT® Brand Wheat | Teens for Food Justice |
Kyowa Hakko USA (Cognizin®, Setria®, and iMMUSE) | EarthKind | Hooray Foods
MY ROLE
Art Direction
Social Campaigns
Book Campaigns
Web Design
Photography
Digital Design
Illustration
Pitch Decks
Content Creation
Video Editing
Package Design
Editorial Design
Digital Ads
In my creative role working with Naturepedic, I established interactive and engaging social media content within their brand guidelines. Part of which focused on Digital Ads and creating Campaign Launches to enforce their sustainable products. Ways we advocated for this were providing Art Direction for new campaign launches, photoshoots, web design, and PR assets.
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SOCIAL MEDIA CONTENT
Naturepedic's social media presence consisted of product and lifestyle-focused imagery. It felt important to advocate more towards the great work they do as a brand and the sustainability of their products. Naturepedic's products truly impact not just our planet but our well-being as consumers whether that be baby, child, or adult. The goal behind our social content strategy was to highlight these key values and educate consumers. As well as creating giveaway campaigns and promoting sales with digital ads that focused on better sleep, materials and more.
DIGITAL ADS
LOGO, BRAND IDENTITY
& CAMPAIGN LAUNCH
Breathe Safe campaign launch focused on helping parents (and parent's to be) on the value of knowing what is inside their child's mattress. The truth is, just because a product is organic doesn't mean it's clean of toxins or quality.
Naturepedic was founded on the principle of creating a mattress free of toxins, and sourced materials that are organic and safe. Breathe Safe campaign is a way to educate and ease the worry of parents' burden of finding the perfect mattress..
EDUCATIONAL SOCIAL VIDEOS
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