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Charlinda Brewster | Art Director | Based out of Portland, Oregon
CHARLINDA BREWSTER
JACK DOYLE'S NYC
Art Direction | Brand/Logo Design | Marketing | Social Content | Event Planning | Photography | Merchandising
ABOUT THE CLIENT/PROJECT OVERVIEW
In 2015, I founded The Great Minnesota Vikings Get-Together, a community organization catering to Vikings fans in the greater New York City area. Our weekly meetups at Jack Doyle's, an Irish Pub in Midtown Manhattan, started with a small group of three passionate fans. Today, it has become the ultimate destination for Vikings fans, earning the reputation as the #1 spot in New York City to watch and gather for game days. The success of our community caught the attention of the Minnesota Vikings NFL organization, leading to a collaboration for a special Fleet Week Party for Vikings fans. This exciting event featured special guests, prizes, and an unforgettable experience for all. Join us as we continue to unite Vikings fans and celebrate the love for our team in the heart of New York City.
THE LOGO & BRANDING
VIKINGS 2018 FLEET WEEK IN NYC
2018 Season the Vikings came to New York City for the first time in years to play the Jets. During the off-season I began organizing group tickets for Vikings fans to attend the game together. By the start of the season I had 181 fans signed up for the lower endzone and organized a tailgating event for over +200 fans. The Minnesota NFL Vikings organization heard about this and asked to contribute to the experience by hosting a Fleet Week at Jack Doyle's the day before the game. The party included Vikings Merch Giveaways, Former Vikings player Tony Richardson and Q&A with Wobby (Sr. Manager of Content Vikings Entertainment Network). They came out to our Tailgating for more giveaways to NYC Vikings fans.
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STARTRIBUNE ARTICLE (2018)
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