ABOUT THE CLIENT

Heidi Elizabeth is a reputable personal shopping and styling firm located in New York City. With a commitment to timeless fashion, their services revolve around curating wardrobes that align with clients' lifestyles for long-term satisfaction. Leveraging their expertise in professional organizing, the firm has been assisting individuals for over four years in editing and styling their closets. They excel in tailoring their services to clients' unique personal styles, helping them discover their fashion preferences if needed, and incorporating classic pieces that form the foundation of a versatile wardrobe. Regardless of budget constraints, Heidi Elizabeth's team selects items with both purpose and functionality in mind, adhering to a "less but better" philosophy. Their meticulous approach ensures that clients possess a thoughtfully crafted collection of clothing items that they will continue to enjoy for years to come.

PROJECT OVERVIEW

The client wishes for the logo to embody a sense of sophistication and elevate their brand to compete with high-end labels in the future. They desire a clean and modern aesthetic that exudes professionalism while still incorporating a touch of flair. To achieve this, the logo should incorporate muted tones, which lend an understated elegance to the overall design. By combining these elements, the client aims to create a visual identity that aligns with their aspirations for brand recognition and positions them as a formidable competitor in the industry.