I'm a hopeless romantic designer.
"There is no limit to what we can be hopelessly romantic about, to what we can choose to love and care for most in this world. Every one of us should go through life with that improbable, intoxicating infatuation for something — even if that something will never quite say “I love you” in return. Because even if your dedication proves difficult, or ultimately impossible to attain, the moments where you feel most alive will always be when you love with no regard for moderation. You don’t need to love romantic comedies and fairy tales and wedding magazines to be a hopeless romantic — you only need to be in love with life."
Chelsea Fagan, Thought Catalog.
Photography Christine Jean Chambers
THE MOVEMENT THEATRE COMPANY
LET US MOVE YOU
THE CLIENT
Based out of Harlem, this Theatre Company produces and uplifts artist of color for over a decade. It is a company of actors, writers, producers and directors hungry to share the stories of their communities and cultures. They create an artistic social movement by developing and producing new work by artist of color. Engaging audiences in a rich theatrical dialogue, enlightening communities to the important issues affecting our world and empowers artists celebrate the many sides of their unique voices.
MY ROLE
At the start of 2015, I was brought on to re-brand The Movement Theatre Company. The goal was to re-design the logo, website, and all marketing material in a way that better reflected the identity the producers had built over the years.
Since then I continue to be brought on a project-by-project base to concept and design for upcoming shows.
RE-BRANDING
It was important for the new direction to be familiar but refreshed/updated. The client enjoyed its geometric shape and the orange color scheme. Below is the previous logo and how that would be applied to projects. Often the logo felt like a second thought and very disconnected from the impact feeling of that the company provides to its community of artists
OLD LOGO
OLD MARKETING MATERIAL
CONCEPTING
While keeping a geometric, statement piece in mind, I designed out-of-the-box or even out-of-the-circle-like thinking to express the future that is The Movement Theatre Company. As they are more than a theatre company they are a movement for forward-thinking spaces and creating doors as well as opening them to artists of color. As well as designing a sturdy structured presence within the logo. Leaning into the urban structure of Harlem where the company is based out of in New York City.
FINAL LOGO & BRANDING
WEBSITE
Designed and built The
Movement Theatre Company Website
Please note that post launching the website, The Movement Theatre Company has continued with updating. Thus some design elements have been altered during its upkeep.
SHOWS & MORE
