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I'm a hopeless romantic designer.
"There is no limit to what we can be hopelessly romantic about, to what we can choose to love and care for most in this world. Every one of us should go through life with that improbable, intoxicating infatuation for something — even if that something will never quite say “I love you” in return. Because even if your dedication proves difficult, or ultimately impossible to attain, the moments where you feel most alive will always be when you love with no regard for moderation. You don’t need to love romantic comedies and fairy tales and wedding magazines to be a hopeless romantic — you only need to be in love with life."
Chelsea Fagan, Thought Catalog.
L'ORÉAL REDKEN #REDKENREADY
I worked closely with the US Visual Merchandising Marketing team to bring their marketing strategies to life. Part of my day-to-day was working with printers, approving visual merchandise proofs before final print to stores, creating unique die-cuts for visual merchandising displays, working with digital to create visuals for color campaign launches, and designing for L'Oreal Redken Marketing events across the country.
CLIENTS
L'Oreal Redken
Salon Centric
Ulta
JCPenny
MY ROLE
US Visual Merchandise
US Events Signage
US Chains Visual Merchandise
Color Campaign Launches
Holiday Visual Merchandise
L'ORÉAL REDKEN #REDKELOVESYOU
My favorite projects were Summer time Color Campaign Launches as the challenge often was to take assets and designs that were already established and utilize my skills to keep them fresh and exciting. Two campaigns, in particular, are City Beats and Color Gels Lacquers.
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City Beats Color Chip Wall
Marketing wanted to create a paint chip wall like effect but with reference to getting the perfect hair-dye color. For instnace, you could grab a colored card and on the back was directions of how to make the color. I was given hair dye strips and matched them to pantone colors and worked directly with the printers and approved proofs before final print to stores.
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Designed City Beats Die-Cut Encap Frames and a Color Chip Wall.
COLOR GELS LACQUERS
In Redken's 2018 Summer Color Launch, I worked with the digital team to recreate the look of a marble-like effect to use for Floor Decals and emphasize the re-brand of the Color Gels Lacquer packaging.
