L'ORÉAL REDKEN #REDKENREADY
Throughout my time at L'Oreal, in charge of developing monthly visual merchandising campaigns, highlighting a diverse range of products, and specializing in Color Campaign Launches. I also had the privilege of creating captivating visual displays for renowned retailers such as JCPenney, Ulta, and more. Additionally, our team played a pivotal role in designing impactful signage for large-scale Redken events across the globe. Among my most fulfilling experiences were the campaign launches, which consistently earned acclaim from both the creative department and marketing leaders. These projects allowed me to showcase my creative expertise and make a lasting impact within the organization.
US Visual Mercandising
Collaboration with Marketing, Digital, Copywriters, and Printers.
Proofing Printed Material
Custom Printed Structures
CITY BEATS AND COLOR GELS LAQUERS
Among my favorite projects were the vibrant Summer Color Campaign Launches. These projects presented an exciting challenge of taking pre-existing assets and designs and infusing them with a fresh and captivating appeal. Two campaigns that stand out, in particular, are City Beats and Color Gels Lacquers. Through my skills and creativity, I was able to bring these campaigns to life, ensuring they remained dynamic and engaging.
Marketing wanted to create a paint chip wall like effect but with reference to getting the perfect hair-dye color. For instnace, you could grab a colored card and on the back was directions of how to make the color. I was given hair dye strips and matched them to pantone colors and worked directly with the printers and approved proofs before final print to stores.