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I'm a hopeless romantic designer.
"There is no limit to what we can be hopelessly romantic about, to what we can choose to love and care for most in this world. Every one of us should go through life with that improbable, intoxicating infatuation for something — even if that something will never quite say “I love you” in return. Because even if your dedication proves difficult, or ultimately impossible to attain, the moments where you feel most alive will always be when you love with no regard for moderation. You don’t need to love romantic comedies and fairy tales and wedding magazines to be a hopeless romantic — you only need to be in love with life."
Chelsea Fagan, Thought Catalog.
L'ORÉAL REDKEN #REDKENREADY
#1 Professional hair brand in the USA. Started by Hollywood actress Paula Kent and her hairdresser, Redken was one of the very first companies to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day: PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR. During my time at L'Oreal, I created monthly visual merchandising featuring various products and specialized in Color Campaign Launches. As well as creating visual merchandising for Chains like JCPenny, Ulta, and more. Our team also focused on designing signage for huge event spaces for Redken Events around the world. My favorite projects I worked on were campaign launches which were always well received by the heads of both the creative department and marketing.
US Visual Mercandising
Collaboration with Marketing, Digital, Copywriters, and Printers.
Proofing Printed Material
Custom Printed Structures
L'ORÉAL REDKEN #REDKELOVESYOU
My favorite projects were Summer time Color Campaign Launches as the challenge often was to take assets and designs that were already established and utilize my skills to keep them fresh and exciting. Two campaigns, in particular, are City Beats and Color Gels Lacquers.
City Beats Color Chip Wall
Marketing wanted to create a paint chip wall like effect but with reference to getting the perfect hair-dye color. For instnace, you could grab a colored card and on the back was directions of how to make the color. I was given hair dye strips and matched them to pantone colors and worked directly with the printers and approved proofs before final print to stores.