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I'm a hopeless romantic designer.
"There is no limit to what we can be hopelessly romantic about, to what we can choose to love and care for most in this world. Every one of us should go through life with that improbable, intoxicating infatuation for something — even if that something will never quite say “I love you” in return. Because even if your dedication proves difficult, or ultimately impossible to attain, the moments where you feel most alive will always be when you love with no regard for moderation. You don’t need to love romantic comedies and fairy tales and wedding magazines to be a hopeless romantic — you only need to be in love with life."
Chelsea Fagan, Thought Catalog.
L'ORÉAL REDKEN #REDKENREADY
I spent the last 2 and half years working for the leading professional hair product brand at L'Oréal in US Merchandising. My role consisted of taking US Marketing ideas and bringing them to life in Salon Centric, Chains and Events. Along with collaborating with the Digital Team to help launch big summer product launches.
US STORES
VP Creative Tyler Ochs
AVP Creative Jordan Craddock
Senior Designer Angela Pulice
Designer Charlinda Brewster
Photographer Txema Yeste
CHAINS
VP Creative Tyler Ochs
AVP Creative Jordan Craddock
Senior Designer Derek Nuno
Designer Charlinda Brewster
Photographer Txema Yeste
EVENTS
VP Creative Tyler Ochs
AVP Creative Jordan Craddock
Senior Designer Angela Pulice
Designer Charlinda Brewster
Photographer Txema Yeste
CONCEPTING
Behind the scenes of creating new launches for print and digital.
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