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Charlinda Brewster | Art Director | Based out of Portland, Oregon
CHARLINDA BREWSTER
L'ORÉAL REDKEN #REDKENREADY
Throughout my time at L'Oreal, in charge of developing monthly visual merchandising campaigns, highlighting a diverse range of products, and specializing in Color Campaign Launches. I also had the privilege of creating captivating visual displays for renowned retailers such as JCPenney, Ulta, and more. Additionally, our team played a pivotal role in designing impactful signage for large-scale Redken events across the globe. Among my most fulfilling experiences were the campaign launches, which consistently earned acclaim from both the creative department and marketing leaders. These projects allowed me to showcase my creative expertise and make a lasting impact within the organization.
MY ROLE
US Visual Mercandising
Event Signage
Campaign Launches
Holiday Merchandising
Collaboration with Marketing, Digital, Copywriters, and Printers.
Proofing Printed Material
Custom Printed Structures
CAMPAIGN LAUNCHES
CITY BEATS AND COLOR GELS LAQUERS
Among my favorite projects were the vibrant Summer Color Campaign Launches. These projects presented an exciting challenge of taking pre-existing assets and designs and infusing them with a fresh and captivating appeal. Two campaigns that stand out, in particular, are City Beats and Color Gels Lacquers. Through my skills and creativity, I was able to bring these campaigns to life, ensuring they remained dynamic and engaging.
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City Beats Color Chip Wall
Marketing wanted to create a paint chip wall like effect but with reference to getting the perfect hair-dye color. For instnace, you could grab a colored card and on the back was directions of how to make the color. I was given hair dye strips and matched them to pantone colors and worked directly with the printers and approved proofs before final print to stores.
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I had the opportunity to design the City Beats Die-Cut Encap Frames and a Color Chip Wall. These projects allowed me to showcase my creativity and design skills in a unique way. The City Beats Die-Cut Encap Frames added a touch of excitement and playfulness to the campaign, while the Color Chip Wall became a visually striking focal point that showcased the vibrant range of colors available. It was a fulfilling experience to bring these design elements to life and contribute to the overall success of the project.
COLOR GELS LACQUERS
During Redken's 2018 Summer Color Launch, I collaborated closely with the digital team to achieve a stunning marble-like effect. Our goal was to create a visually captivating design that would be incorporated into Floor Decals, highlighting the re-brand of the Color Gels Lacquer packaging. It was a rewarding experience to contribute my expertise and bring this concept to life, adding a touch of elegance and sophistication to the campaign.
