THE GREAT MINNESOTA VIKINGS GET-TOGETHER JACK DOYLE'S
In 2016, I started a MInnesota Vikings gathering at Jack Doyle's, an Irish Pub in Midtown Manhattan, that with in a few years has become a Globally known must go to spot amongst Vikings fans. The success of the bar had finally reach the Minnesota Vikings organization as they hosted Fleet Parties for Fans in NYC during the 2018 and 2019 season. The 2018 Fleet Party had been their biggest turn out yet that year!
I always tell people the success of the gatherings I organized on my own is like my Field of Dreams, "If you build it they will come". What started off as a hand full of fans, rapidly became a sea of purple people eaters on Sundays. It truly has become a home away from home for many and a community not just for Minnesota transplants, but for all Vikings fans near and far.
THE LOGO & BRANDING
As I took on this task to convert Jack Doyle's as the go to Vikings spot, I knew it was important to establish a brand. Along with launching every social platform I could to connect with fans. The name is a play off the Minnesota State Fair slogan "The Great Minnesota Get-Together".
Produced in 2019 from 2018 season footage
SOCIAL MEDIA POSTS
Check out our instagram and facebook pages below
VIKINGS 2018 FLEET WEEK IN NYC
For the 2018 Season the Vikings came to New York City for the first time in Years to play the Jets. During the off season I began organizing group tickets for Vikings fans to attend the game together. By the start of the season I had 181 fans signed up for the lower endzone group section and tailgating event group of +200 fans. Two months prior to the game The Minnesota Vikings reached out to host an event for NYC Vikings Fans at Jack Doyle's the day before the game. The party included Vikings Merch Giveaways, Former Vikings player Tony Richardson and Q&A with Wobby (Sr. Manager of Content Vikings Entertainment Network).
They came out to our Tailgating for more giveaways to Vikings fans.
STARTRIBUNE 2018 Article
MINNEAPOLIS BASED NEWSPAPER