Charlinda Brewster / T 612.205.4794 / charlinda.brewster.design@gmail.com / © 2019 Charlinda Brewster

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THE GREAT MINNESOTA VIKINGS GET-TOGETHER JACK DOYLE'S 
In 2016, I started a Vikings bar in an Irish Pub in Midtown Manhattan that with in a few years has become a Globally known must go to spot amongst Vikings fans. It has even grabbed the attention of Minnesota Vikings as they hosted Fleet Party for Fans in NYC during the 2018 season. Their biggest Vikings Fleet gathering yet! 
 
Jack Doyle's is my field of dreams, what started off with 3 friends watching Vikings games became a sea of purple people eaters on Sundays. We have had visitors from Sweden, Australia and the UK. 
THE LOGO & BRANDING
As I took on this task to convert Jack Doyle's as the go to spot for Vikings Fans I began with creating a logo to help identify this to fans. The name is a play off our Minnesota State Fair slogan "The Great Minnesota Get-Together". Unless you are Packers fan the Vikings are one of the friendliest NFL Fan base, but even then the bar welcomes all. The atmosphere we create at Jack Doyle's is so magnetic we have regulars who pledge their fandom to other teams become honorary Vikings fans. It has quickly become a community of friendship and home base for many for which I am very proud of. 
PROMO VIDEO
BRANDING
SOCIAL MEDIA POSTS
VIKINGS FLEET WEEK IN NYC
For the 2018 Season the Vikings came to New York City for the first time in Years to play the Jets. During the off season I began organizing group tickets for Vikings fans to attend the game together. By the start of the season I had 181 fans signed up for the lower endzone group section and tailgating event group of +200 fans. Two months prior to the game The Minnesota Vikings reached out to host an event for NYC Vikings Fans at Jack Doyle's the day before the game. The party included Vikings Merch Giveaways, Former Vikings player Tony Richardson and Q&A with Wobby (Sr. Manager of Content Vikings Entertainment Network).
They came out to our Tailgating for more giveaways to Vikings fans.

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