THE AGENCY FOR CHANGE
At ADin, our focus is on serving clients dedicated to promoting healthy living and sustainable products. Throughout my tenure at ADin, I have had the privilege of crafting vibrant and captivating visual digital content for our clientele. From the initial conceptualization to the final delivery, I have relished being involved in every stage of the projects showcased below. Additionally, I have ventured into the realm of storytelling, and I invite you to explore my article on "Prince and The Revolution." It has been a fulfilling experience to contribute my creative expertise and bring impactful narratives to life.
CLIENTS I WORKED WITH:
Naturepedic | KAMUT® Brand Wheat | Teens for Food Justice |
Kyowa Hakko USA (Cognizin®, Setria®, and iMMUSE) | EarthKind | Hooray Foods
Art Direction | Social Campaigns | Book Campaigns | Web Design | Photography
Digital Design | Illustration | Pitch Decks | Content Creation | Video Editing
Package Design | Editorial Design | Digital Ads
My creative role with Naturepedic was crafting interactive and captivating social media content that remained faithful to the brand's guidelines. This encompassed developing impactful digital ads and spearheading campaign launches to emphasize the eco-friendly nature of their products. I played a pivotal role in providing art direction, overseeing photoshoots, web design, and the creation of PR assets. It was an invigorating journey championing sustainability and making a meaningful impact through my creative contributions. For an in-depth understanding of the successful outcomes achieved, I invite you to explore the detailed case study available at ADin's website. It showcases the remarkable results of our collaborative efforts in promoting Naturepedic's sustainable ethos and engaging the target audience effectively.
SOCIAL MEDIA CONTENT
Naturepedic's social media strategy went beyond showcasing products and lifestyle imagery. Recognizing the importance of advocating for the brand's mission and the sustainability of their offerings, we aimed to emphasize the significant impact Naturepedic has on both the planet and consumer well-being across all age groups, from babies to adults. Our content strategy revolved around highlighting these core values and educating our audience. Additionally, we designed giveaway campaigns and utilized digital ads to promote sales, with a strong emphasis on the benefits of better sleep, high-quality materials, and more. Through these efforts, we aimed to create an engaging and informative social media experience that resonated with our followers and reinforced Naturepedic's commitment to sustainability and superior sleep products.
LOGO, BRAND IDENTITY
& CAMPAIGN LAUNCH
The Breathe Safe campaign aimed to educate parents and parents-to-be about the importance of understanding what goes into their child's mattress. It's crucial to recognize that even though a product may be labeled as organic, it doesn't automatically guarantee that it is free of toxins or of high quality.
Naturepedic's foundation lies in the commitment to creating mattresses that are free from harmful substances, using organic and safe materials. The Breathe Safe campaign served as a platform to inform and alleviate the concerns of parents when it comes to finding the ideal mattress for their children.